A New Digital Experience for DTS
A
New
Digital
Experience
for DTS
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Sustainable Digital Design is an environmentally
conscious platform where resources are shared,
experiments conducted, and findings implemented all
with the goal to minimise our digital carbon footprint.
Our world is changing, and as a studio we want to be
at the forefront of that change. Our old ways of
working no longer fit the world today so we created
Sustainable Digital Design to reinvent our processes
for our clients and the creative community.
The Creative Sustainable Community
We first soft-launched SDD in January this year, originally with the
goal of using it as a platform where we could experiment and
educate the wider creative community about how creatives could
implement Sustainable Digital Design practices into their own
businesses.
However, the longer we sat on the idea, researched around the
concept, and tried to develop our first vision of SDD, the more we
realised that we could offer much more. To that end, we’re
pivoting our initial SDD goal. Sustainable Digital Design will remain
a hub of knowledge and information, however, the content within
will now be generated in collaboration with the wider creative
community. During our early days, we realised that there are a
plethora of creatives out there with a wealth of knowledge of
their own who we can connect and collaborate with to educate
and inform the creative community about SDD best practices.
Our vision for SDD
So, with this information in mind, we’ve realigned the platform to
focus more on working with and sharing insights from the wider
creative community, rather than just our own insights and
experiments. To do this, we will feature perspectives from the
greatest and most inspirational creatives, founders, and builders
we can get our hands on. Our new vision for SDD is to turn it into
a knowledge hub that will reach and inspire creative people
across any and all categories and sectors, as well as see our
peer-reviewed and written content frequently cited and shared by
influential people and publications covering the space.
Reimagining the approach to Sustainable Digital Design
While we’re still early in this journey, our ambition is huge.
Already we’ve met with numerous digital creatives across a
variety of disciplines to understand how they approach
Sustainable Digital Design, and how they’ve incorporated SDD
into their own practices. In the coming weeks, we will continue
our interviews as well as begin turning them into freely accessible
resources to help you reimagine your own approach to
Sustainable Digital Design.
Sustainable Techniques Research
Before the design and development of the platform began,
extensive research was done to find out which actions should be
taken to make the platform as sustainable as possible. From the
system fonts to the contrasting colours and benchmarking
animation techniques, the overall goal was to reduce the page
weight and energy consumption.
Icons used across the platform are combined in an SVG sprite
sheet so that there is only one file transfer. The non-system font
is reduced to only the letters used in the platform.
After having benchmarked the animation techniques, we chose
for the best file type for this use case. The home screen
animation was converted from a 158kb JSON file to a 45kb
dotlottie file (a new and more compressed Lottie file type). The
site is regularly checked to identify any actions that trigger
excessive energy consumption/ CPU wake-ups.
We're only at the beginning of our sustainable journey.
If you have ideas or have worked to develop your own
ways of working sustainably - especially when it
comes to digital design - we’d love to hear from you.
You can reach us at hello@sustainabledigitaldesign.com
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