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Your

guide

to

being

a
WONDERLANDER

In this handbook, you'll find everything you need to know

about our team culture, diversity, and talent. An

introduction from us to you.

INC 16-22 BRAND EXPERIENCE DESIGN

Our
purpose

To understand our way of

doing, it's important to first

understand why we exist and

what we're striving to

achieve.

Why we exist

At Wonderland, we help brands grow and exist in an

ever-changing, hyper-connected digital world. We push the

boundaries and explore the true potential of sustainable

brand-led design.

How we do it

Through best talent in design, technology, and creativity.

Expect the unexpected. We continuously raise the bar

together with curiosity being the key to our creative output.

What we deliver

World-class experience design that cuts through the noise.

Experiences that stand out and create meaning.

INC 16-22 BRAND EXPERIENCE DESIGN

Our

values

are

directly

linked

to
our

purpose.

Our values are directly linked to our purpose. Together they form a strong bond between how we think, work, and play.

In a world that is continually changing for both better and for worse, we make an effort to generate ideas for the better, and that solve problems in creative ways. We’re always searching for solutions that raise the bar in both the design and consumer worlds.

01.

Raise the bar

02.

Endless Positivity

03.

Talent before title

04.

Creative Ownership

05.

Freedom

06.

We're always up to something

INC 16-22 BRAND EXPERIENCE DESIGN

Our
heritage

Wonderland was founded in

June 2016 in Amsterdam by

Martijn van der Does, and is

still an independently owned

studio today.

Martijn studied design in Amsterdam and London, and has

always had a keen interest in entrepreneurship, having

started a handful of companies along the way. Ask him

about how it all started when you sit down for a beer.

The focus has always been on building a company that feels

like a group of friends, and on building a commercial and

“experimental” community playground, for us, the clients,

their users, and our friends. I wanted to bring people

together to create magic, not only because it’s better that

way - but it’s also a lot more fun!

“Surround

yourself

with

talented

team

people,

who

learn

from

each

other,

respect

each

other,

and

who

stand

each

other

through

all

the

successes

and

failures.

The

rest

will

sort

itself

out.”

Martijn

van

der

Does

Founder

We're facing interesting times. Our industry is one of the most

dominant forces of change in human history. Tech has brought

information to the most remote corners of the world and

given a platform to those who never had a voice.

But our industry is changing. Where tech once lived on the

fringes of academia, commerce, and media, it now stands at

the forefront. Tech was the hoodie in the boardroom, now it’s

the suit. Tech was punk, and now it runs the record label. Tech

has the power to increase productivity and efficiency, reduce

product waste, chemical use and resource burn. With it, we

can measure, analyse, and track progress, all of which can

help minimise the impact on the environment and change our

lives for the better.

We're at a crossroads. Are we taking the corner office and

early retirement? Or are we spending late nights in the

garage building something new that could change the world?

Let’s keep our hands dirty.

Let’s keep building and creating.

Let’s make magic.

INC 16-22 BRAND EXPERIENCE DESIGN

Work
how

you

want

to

Be flexible, work from where you want, manage your

creativity in its own way. It's pretty simple.

DNA

We’re not a clock-watching agency. We never have been, and

we never will be; it’s just not in our DNA. We understand that

creativity doesn't happen exclusively from 9-5, and to

accommodate this we give our teams the freedom and

flexibility to choose their work environments and the hours

that work best for them. All we ask for is transparency and

communication.

Freedom

If people want to take a longer lunch, stop early to grab a

beer with a friend, or meet someone for a coffee, then good

for them. We don't want our people to put their lives on hold

for work, and we trust them to make these decisions based on

their goals and the projects they're working on. We do this

because we know that having such a policy keeps everyone

happy and motivated, which translates into better outputs and

higher morale. Also, it’s just the right thing to do, in our eyes

anyway. Especially with such an international team.

Culture

Having said this, we're not abandoning the office. Not by a

long shot. Our new space on the Vinkenstraat is always there,

ready for anyone who wants to use it, be it for a full 9-5, or

just the afternoon and some beers at the end of the day.

Interiors of Wonderland Office - Culture

At Wonderland, flexibility is king and freedom and trust is the name of the game. To make this work for us, we all follow a few basic courtesies:

Letting your team and project manager(s) know when you will deliver work and/or when you expect something from them is key, as is letting people know if you're taking an afternoon off, or you're planning to work later in the day. It's a mutual respect thing.

01.

Communicate

02.

Trust

03.

Freedom

04.

Respect & support

05.

Own the outcome

INC 16-22 BRAND EXPERIENCE DESIGN

Our

approach

to

diversity

We define diversity in the most simple sense: the

differentiation of one person from another.

Wonderland Worldwide

We're a team of just under 20 people, yet we come from all

around the world. Diversity is just another part of our culture.

We've worked hard to foster a team where every individual

can be their best, most unique self, regardless of their

background. Within Wonderland, everyone has the same

opportunities. Already we have people from over 14 different

countries, and it's something we're super proud of.

Equity

Twice a year we survey our team to confirm that the

opportunities we offer are equal and fair and that anything to

the contrary can be quickly resolved. At the moment we have

a 40/60 split between men and women and in our most recent

survey, 100% of our team said that we offer equal

opportunities for race/ethnicity, and 87% said we have equal

opportunities for gender. As a small team, we're super proud

of the results, but that doesn't mean that we're resting on our

laurels; not by a long shot. We're already working on ways to

ensure that the feelings of equality and equity at Wonderland

only improve, moving forward.

WONDERLAND
TALENT

Our people are at the heart of

what we do, without them we

wouldn't have a purpose.

Explore our vacancies

We hire the best in field to grow both our teams and

processes. Regardless of how much time you've spent in the

industry, we pride ourselves on the fact that we can spot

good talent when we see it.

If you've got this far, you'll understand how important our

culture is to us. Equally important is your skillset. To thrive

at Wonderland, you need to adopt our culture

wholeheartedly and add to it with your own epicness and

personality.

Although we post vacancies based on our business needs,

we will also hire people if we see a cultural fit with the team.

If you think you could be the perfect candidate for our

team, apply away! If we see a match, we'll work with you to

create the perfect role together.

Your guide to being a WONDERLANDER

Our purpose

Our values are directly linked to our purpose.

Raise the bar

Endless Positivity

Talent before title

Creative Ownership

Freedom

We're always up to something

Our heritage

Work how youwant to

Communicate

Trust

Freedom

Respect & support

Own the outcome

Our approach to diversity

WONDERLAND TALENT

Your

guide

to

being

a
WONDERLANDER

Our
purpose

Our

values

are

directly

linked

to
our

purpose.

Our
heritage

Work
how

you

want

to

Our

approach

to

diversity

WONDERLAND
TALENT