To elevate the PSi brand, we’ve explored ways to make it stand out while retaining its fun and playful character. We've started by experimenting with the brand's characters, which play a significant role in its storytelling, to see how far we can push the brand while still preserving its original identity.

For the demo of PSi, the goal was to create an experience that was far from the typical, mundane demo. Instead, the aim was to create a memorable, interactive and engaging experience for the user. To achieve this, a conceptual storyline was crafted and gamification elements were incorporated. The result is an interactive journey where the user is tasked with solving a problem by exploring various alternate universes, and discovering the consequences of each choice they make as a user. The ultimate goal was to provide a demo that would leave a lasting impression and truly showcase the pain points the PSi tool is solving.

In order to make the experience an engaging and relatable, we came up with the idea to implement a first-person point of view and begin with an ordinary day-in-the-life-of-an-employee scene: a Zoom call with colleagues. During this call, the user is tasked with finding the best solution for their company's problem, taking into account the opinions of many people. Before making a decision, the user can explore the consequences of each option by visiting an alternate universes where that choice was made. The absurdity of being pulled into a multiverse was intended to bring in a playful and exciting twist, which was elevated further with the illustrations.