Empowering the digital
user through design
Empowering the digital
user through design
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Crafting a personalised
online experience
Crafting a personalised
online experience
Being the fifth generation to continue the family-line within the jewelry business, DDNA was founded to shift focus and contribute to the innovation of the industry. We were tasked with evolving their existing brand and building a unique e-commerce experience. Collaborating with Giulia and Laurens, the creative duo behind 'to the power of studios' to create something refreshing and contemporary
Those personal touches
Each piece of jewelry has a personalised element based on your DNA makeup and therefore unique to each customer. To match their new line of bespoke products, we wanted to develop a visual language built around timeless forms, constantly shifting and changing to make each experience unique. Matching the infinite possibilities for the jewelry themselves.
A luxurious feeling
The unique graphic elements we created were complementary to the soft intimate photography, creating a premium feel. We produced a series of layouts with lots of clear space to allow the images to breathe which contributed to an editorial feel throughout the site.
After launch
We helped DDNA re-establish themselves as innovators within the jewellery sphere. Translating in an increase in sales globally and a new position within the Dutch and international markets.