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The Wonderful World of a Wonderland Book Club
The
Wonderful
World
of
a
Wonderland
Book
Club
Senior Strategist and Business Developer
When brands write blogs or articles,
they tend to focus on business; we’re
no exception. Throughout the year
we’ve written about everything from
our hiring process and imposter
syndrome to our use of data and the
structured approach we use to unleash
creativity.
They’re important to write and share, as they offer insights into the ways
different people and brands work, where their struggles and successes
are, and how they build culture and drive profit, et cetera. However,
sometimes it’s nice to read something a little different, something that
stands out from the norm and breaks up your day as a hard-working
professional. At least, that was our thinking when we set out to write our
latest idea article. We wanted to tell you about our book club.
Now we know what you’re thinking. Woah! A book club? There must be
some hidden twist or lesson here, or something about design and
creativity.
There isn’t.
It’s just a book club, much like any other that is joined and enjoyed around
the world. A few of us come together every two weeks or so and discuss
the books we’ve read or that we’re reading. That’s really it.
They can be fiction or fantasy, biopics or essays, or even business books.
The topic and genre doesn’t matter. The only thing that matters is that
you’ve read or are reading something, and that you have something to say
about it.
Since we started the group a few weeks ago, we’ve covered books on
philosophy and cowboys, vikings and strategy. We share what we liked and
what we didn’t, as well as the overarching story and the lessons we took
from it, as well as taking time to ask questions after.
There have been numerous jokes around the studio that we were creating
our own Finer Things Club, much like in The Office, but everyone at
Wonderland is welcome.
In essence, the real value comes from the time we spend together at the
end of the week to relax and share our latest literary adventures. It’s a
lovely way to close out a Thursday at the office, and I guess the ultimate
reason we’re sharing this post is to say that business doesn’t always have
to be business focused, if there needs to be a lesson here. Doing this adds
to our culture, and the cost is a mere 2.5% of the working hours across the
ten days between catch ups. Ultimately, it gives us something to look
forward to at the end of the day, and ensures we make time to sit and
enjoy some laughs together at the end of the week.
Does your company do anything similar? We’d love to hear from you if you
have any other ideas.
INC 16-22 BRAND EXPERIENCE DESIGN 
