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New Year, New Wonderlanders
New
Year,
New
Wonderlanders
Senior Designer, Client Manager
To kick the year off with a bang, we
added two epic new people to the
Wonderland team!
To kick the year off with a bang, we added two epic new people to the
Wonderland team! To celebrate their first month with us, we asked Silvie
and Janina a few thoughts about themselves, why they wanted to join
Wonderland, and what they’re most looking forward to in the coming
months and years!

Silvie | Senior Designer
Hi! I’m Silvie.
I’m Dutch, and have been living in Amsterdam for the past 10 years. I love
everything to do with visual storytelling (especially animated TV shows and
Wes Anderson movies) and in my free time, I like to illustrate and read, as
well as watch and listen to everything I can about psychology and
philosophy.
I started my career working as a designer, and quickly began specialising
in digital product design. I loved the agency I started my career with and
learned a lot from them, but I often felt that the projects were all style, but
no substance.
I really wanted to work on projects were I would be able to spend some
time on the quality of the product, and the purpose behind it, so after 2
years I moved in-house, focusing on web design. During this time, I had
the pleasure of collaborating with numerous different people in a variety
of roles, such as UXers, researchers, analysts, and conversion specialists,
and gained a wealth of in-depth knowledge in each of these different
disciplines.
However, I again began to feel an itch that I couldn’t quite scratch.
Something was bothering me about working in-house, and that was the
over-reliance on data, often to the point of paralysis. Don’t get me wrong, I
think data is great and critical to the design processs, but we also have to
recognise the need for creativity, and creative interpretation. People’s
emotions can’t be easily expressed by numbers, and this need to quantify
every decision began to feel demoralising. That and the realisation that I
was spending a large portion of my time helping to sell things that nobody
really needed.
That’s when I found Wonderland, an agency that is focused on creative
and meaningful experiences. Besides that I really like the focus on raising
awareness about Sustainable Digital Design. Here, I’ll be able to not only
make stuff that looks cool, but also designs that add value to the world and
affect positive change.
The first month has been great. I’ve really appreciated the focus on
people, and the team is super nice and talented. Looking forward, I’m
most excited to work together with the wider team on some of the projects
we have in the pipeline, and delivering amazing work for our clients.

Janina | Client Manager
Hi! My name is Janina Nyström, a Swedish-speaking Finn who’s been living
in Amsterdam since 2019. At first, I moved here for an exchange in 2017,
but I ended up moving back in 2019 when Helsinki began to feel too small
and quiet for me. Amsterdam is vibrant and alive, while small enough that
you can get to know the city on your bike, which is perfect for me.
As for my interests, I love nature, cooking, and trying out new restaurants
(which have finally begun opening again!). I am also very interested in the
film industry and have been taking courses in film and manuscript writing.
Although, my favourite interest in the whole world is without a doubt
downhill skiing. I have been skiing for as long as I can remember, and
every year my family and I go skiing somewhere in the Alps, this year to
Saalbach.
Before joining the Wonderland team I was working in a very different
industry where I led projects focused on employee experience,
engagement, internal communications, as well as learning and
development. So although I have experience in project management, the
creative design scene is somewhat new to me. You might wonder what
made me apply to Wonderland then? Well, I have always wanted to do
something more creative, but sadly I cannot paint. However, my
grandfather was an artist and owned a creative agency in Finland during
the ‘80s-’90s. He specialised in branding and has designed many famous
logos for Finnish businesses, such as the ‘Made in Finland’ Key Flag symbol
which is marked on all products that have been manufactured/produced in
Finland. So, in some ways, I have always had a desire to follow in his
footsteps, to some degree at least. Now I get to be part of creating cool
stuff, and I hope that along the way I can also move into designing stuff by
taking UX design courses, and learning from my super nice colleagues.
I am super happy to be joining Wonderland, not only because of the
creative aspects, but also the people and Wonderland’s values and culture,
which resonate very well with my own values and way of working. On top
of this, I am really happy to see that Wonderland is taking action by raising
awareness of the impact the digital world has on the environment and how
we can work towards a greener digital future. Moreover, it is a nice
change to work for a smaller company where you know everyone and can
do fun things together after work. This was something I was missing in my
old job, as my role was very global and my colleagues were spread out all
over the world. I was also mainly working remotely and was therefore
missing out on the social perks that come with having an office to go to.
Now I can (finally) go to the office, which is fantastic. It is also so much
easier to get to know the people and Wonderland that way, especially as
for my first month I have focused on taking over projects, getting to know
the company, as well as learning new ways of working together with
designers and developers. I am especially looking forward to getting to
spend more time with everyone, enhance my creative side, learn new
things, and manage my first big project!
It’s been a great few weeks onboarding Silvie and Janina, and we’re super
happy to have them join the Wonderland team. If you’d like to hear more
from Silvie or Janina - or anyone else in the Wonderland team for that
matter - we’d love to hear from you. We have a bunch of open roles
currently, which you can check out at wonderland.studio/join.

INC 16-22 BRAND EXPERIENCE DESIGN 
