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Feed: Emerging Branding Trends in Food and Beverage
Feed:
Emerging
Branding
Trends
in
Food
and
Beverage
As the world continues to change at a
rapid pace, food has transcended its
fundamental role and now serves as a
canvas for self-expression, creativity,
and means of escape. In this trend
report, Wonderland's Strategy Team
breaks down emerging trends in the
food and beverage industry and
examines what is driving these
changes.
The culinary realm is no longer limited to merely satisfying appetites but
strives to reflect the prevailing consumer sentiments and values, which
include political, environmental and social considerations. In this dynamic
landscape, the industry has become a fertile ground for activism and
innovation, prompting brands to reimagine traditional practices and adapt
to the zeitgeist.
This report breaks down six branding and design trends within the food
and beverage industry. It examines what has prompted brands to make
these design decisions and discusses how these choices could evolve and
change in the future. Our findings show how these trends are influencing
the way we create and innovate in the industry, enabling brands to adapt
and evolve in the face of change.
INC 16-22 BRAND EXPERIENCE DESIGN 
