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A Wave of Green Investment is Starting to Bloom
A
Wave
of
Green
Investment
is
Starting
to
Bloom
Senior Client Manager and Strategist
Climate change is here. It’s ugly, it’s
brutal, and more importantly, it’s only
going to get worse.
Climate change is here. It’s ugly, it’s brutal, and more importantly, it’s only
going to get worse. For decades, governments and businesses have
ignored the experts, tiptoed around the science, and applied bandaids
rather than implementing full-scale social and commercial surgery to
combat the damage done to mother nature.
It’s easy to feel pessimistic when we compare the fragility of our
man-made world to the raw power of our planet. Aside from the
omni-present pandemic, 2021 has been marked by a myriad of climate
disasters, from earthquakes and volcanic eruptions to fires and flooding.
Most recently this was exhibited by Hurricane Ida and her 150mph winds
as they tore through New Orleans. In fact, according to The Washington Post
, ~1 in 3 Americans experienced a climate disaster, this summer. The
evidence is clear: we need to act.
Thankfully, change is beginning to permeate. It’s slow to be sure, but it’s
picking up speed each and every year, hinting towards a brighter, more
optimistic tomorrow. Specifically, we’re talking about the shift being see in
investments, and the waves of money beginning to flood into green tech
and climate-friendly startups.
According to an article in Bloomberg Green, a recent funding round closed
by “two alternative asset managers - TPG and Brookfield - closed a
combined $12.4 billion in climate investment funds.” The article continues
that this is “more committed in a single day than used to be raised in
years.” Pitchbook further confirmed this in a report stating that global
investors had closed as many climate-focused funds by June 2021 than
were raised in the past five years combined. “The flood of capital has lead
to a remarkable first half of the year for VC-backed climate tech
companies, which have raised more than $14.2 billion worldwide - 88% of
the total for 2020.”
This sentiment was further alluded to in an article in the Financial Times,
during an interview with Martin Roscheisen. Having “seen the dotcom
boom and bust after studying computer science at Stanford with Google’s
Larry Page and Sergey Brin,” Roscheisen believed that green energy
“would be the next revolution to create fortunes for investors in Silicon
Valley.” He stated that “More and more venture capitalists [have]
recognised clean tech as a category, and started piling [money] into that.”
Whether people are motivated by morals or money, the fact remains that
investment and innovation in green tech can only benefit us (obviously
with the proviso that it isn’t destructive in the process). The world has too
long been beholden to unsustainable practices that, while enabling
unprecedented human advancement, have also bought about a crisis
unseen in the history of modern humanity.
However, seeing the moguls of Silicon begin to pour billions into green
tech gives us a little faith, and is hopefully indicative of a wider trend in
industry. As @immad tweeted, “exponential innovation is needed to solve
climate change”.
INC 16-22 BRAND EXPERIENCE DESIGN 
