Our work with equal yoga was built around reflecting the brand ethos as a digital experience. The previous site design was a cluttered and complex collection of elements, while the customer journey lacked clarity or a consistent tone.
Bringing Equal to life online
We have revamped the digital experience, increasing both the volume and clarity. The bold use of headers and energetic video content matches the tough, bold, and attitudinal nature of Equal. While the new more spacious layouts and increased use of white space, create a greater sense of clarity and calm. Mirroring the exact harmony between the two personas of the Equal brand.
After the launch
The redesign integrated an updated booking experience along with a shift to an easier CMS. We used GSAP to create all the transitions and a super smooth carousel. All to help Equal launch their three new studios and take the next steps on their journey.